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The goblin Nazz Steamboil is really the son of a goblin merchant prince (Which prince? The price of that information is high).
It seems he much rather enjoys spending the money his family makes than he does earning it himself. So he stole a small fortune from his family's hoard and is now hiding in the Shimmering Flats.
If his father knew where he was, he'd be sure to seek him out and drag him back home... minus a toe for his insolence.